As a successful and experienced SEO consultant, I know what it takes to compete and dominate in this competitive internet market. I have successfully ranked a number of websites in different market niches. I have used my 10 years of SEO knowledge to increase the visibility of my own digital marketing company and have consulted with a number of businesses to help them recover from a number of Google Algorithm’s changes including Google Panda, Penguin and Hummingbird.
The unique skills of an SEO specialist are in big demand. Your business, like many others, needs the results that only a qualified SEO consultant can deliver. You need someone with the skills and know how to increase traffic, leads, sales and rankings of your website. An SEO Specialist can perform an audit you website, and figure out how what’s wrong with it. Why visitors are not calling or buying from you, why search engines are not ranking your site, what information your visitors find informative or even don’t like at all. These are just a few of the things an experienced SEO professional can do, can your business benefit from this information?
Why you need to Hire an SEO Specialist
It takes more than having a website if you want to increase sales and attract customers. Over 90% of internet users search the internet before making a purchase of a product or service. You need to get their attention at the right time, that’s why hiring an SEO specialist is essential. They can target the right client or customer at the right time in their buying cycle.
An experienced SEO Specialist can:
- Help search engine users find your website
- Target customers you want to reach
- Increase sales, clients or patients
- Improve conversion rates
Want to know how to improve your website? Give us a call and let us show you how we can improve results and better your websites performance!
What does an SEO Specialist/ Consultant do?
An SEO consultant’s job is to improve your website though organic search engine optimization thus creating a better web experience for both users and search engines alike. Through extensive strategic planning and performing tactical skills, a strategist needs to implement content that creates a better user experience, work with other digital marketing areas such as paid search management, social media, web design and content strategists to make sure those initiatives work with the SEO consultants original strategy.
This involves many different factors. A professional SEO consultant will audit your onsite and offsite optimization.
Onsite optimization starts with your content:
- Who is it written for?
- Is it spammy or informative?
- Does it send the right message?
- Does it target people starting their search or those that are ready to buy?
- Does it contain keywords that your customers are searching for?
We look at your websites backlink profile, research your competitors websites, and a optimize a number of other search engine factors.
Once there is some baseline data, the SEO specialist can take this analytical data and determine:
- Which content is performing well through conversion and engaging users
- What is the user flow, where do users go when they come to your website
At this point the specialist needs to make adjustments to the strategy and see how it performs. For those wanting a more in-depth explanation of SEO
Choosing the Right SEO Specialist
As the old adage says, “You get what you pay for” and finding a true SEO expert is no different. There are many SEO specialists out there claiming to be experts and offer “cheaper” or “affordable” prices. Many of these people are from other countries and do not understand you business or its target audience. They think that finding keywords and creating backlinks for you will be “good enough” for you.
Now if you are selling a product with low profit margins or do not have much of a digital marketing budget, then maybe that will work for you. However, if you have a business that needs to establish a trust worthy reputation, where getting one or two sales alone can pay off your marketing costs like those an attorney, law firm, dentist, plastic surgeon, plumber or roofer, etc can, then its essential you hire an experienced SEO consultant.
Would you want to hire a Criminal Defense Lawyer or a Heart Surgeon because they were cheap?
Call us today and let us show you how we can improve your online business. No long term contracts so you can try us out and decide for yourself.